Green Giant Fresh

Press Contacts

Summary

Mishalin Modena
Marketing Manager
Green Giant Fresh
831-751-1379
mmodena@GreenGiantFresh.com

Right-click to download FarmVille promotion product images:

GREEN GIANT® FRESH AND FARMVILLE™ PROMOTION EXPANDS NATIONALLY TO 4,000 STORES

Consumers Get Free FarmVille™ Currency by Buying Green Giant® Fresh Products

SALINAS, Calif., July 14, 2010: The iconic Green Giant® brand and the Facebook™ gaming sensation FarmVille™ are offering online game players–and their families–another incentive to eat their fresh vegetables.

FarmVille recently passed its first anniversary as the No. 1 gaming application on Facebook. Nearly 65 million people worldwide play the game, with 20 million playing daily. In this promotion, selected Green Giant Fresh products contain a packaging sticker that includes a code redeemable online at www.TheGiant.com for 5 Free Farm Cash, one of the official FarmVille currencies that players use to manage virtual farms on Facebook.

Company President Jamie Strachan said Green Giant Fresh welcomes this opportunity to introduce gaming fans of all ages to the historic produce company’s products and values. “The sense of accomplishment we feel when we harvest a Green Giant Fresh field, the importance of community, and the stewardship of our land are values that Green Giant has represented for more than 100 years,” Strachan explained. “By rewarding customers with FarmVille Farm Cash, we can share our real-life farming experience and become a supportive part of their FarmVille online community.”

Launched in Target’s Fresh Grocery and SuperTarget stores before Memorial Day, by the 4th of July weekend the promotion had expanded to more than 4,000 grocery stores nationwide. An online store locator at GreenGiantFresh.com makes it easy to find participating grocers.

Farm Cash stickers now appear on 25 different Green Giant Fresh produce items to over 15,000,000 Green Giant Fresh customers through the month of July. In the first month-and-a-half pilot for the promotion, over $100,000 in virtual Farm Cash was redeemed by customers using their Green Giant Fresh FarmVille codes on http://www.TheGiant.com.

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About Green Giant® Fresh

Green Giant® Fresh provides a wide variety of high-quality, fresh fruits and vegetables to consumers. Green Giant Fresh is the nation's most trusted brand in produce, offering over 50 varieties of fresh fruit and vegetables grown by the nation's top growers. Green Giant Fresh delivers a high level of quality unsurpassed by any other brand and recognized by 96 percent of consumers. To learn more about Green Giant Fresh products and the FarmVille promotion, go to www.GreenGiantFresh.com.

About Green Giant

Green Giant started out in Le Sueur, Minnesota, as the Minnesota Valley Canning Company in 1903, when some 11,750 cases of white cream-style corn were sold in the company’s first year. For the past 100 years, the Giant’s Valley is where the freshest and greatest-tasting vegetables are grown and picked at the peak of perfection. The wide range of Green Giant frozen vegetable varieties include bagged and boxed classic frozen vegetables, frozen side dishes and Create a Meal! Meal Starter. The brand is now part of General Mills, Inc.

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Mishalin Modena
Marketing Manager
Green Giant Fresh
831-751-1379
mmodena@GreenGiantFresh.com

GREEN GIANT® FRESH TEAMS UP WITH FARMVILLE™

“FarmVille Players Get Free Farm Cash by Purchasing Green Giant® Fresh Products”

SALINAS, CA, May 19, 2010
Green Giant Fresh is building a bridge between a virtual farming phenomenon and a real shopping experience with the launch of its promotion with internet gaming sensation FarmVille™, a game made by leading social gaming company, Zynga. While the rich heritage of the iconic Green Giant® brand is no stranger to American consumers, FarmVille has taken the country by storm and in less than one year has become the No. 1 gaming application on Facebook with nearly 80 million people playing the game worldwide, and 30 million people playing daily.

Under the terms of the promotion, which launched on May 19, consumers purchasing selected Green Giant Fresh products will see a coupon on the package that bears a unique code. Each one is redeemable online at www.TheGiant.com for 5 free Farm Cash. Farm Cash is the one of the official FarmVille currencies that players use to manage their own virtual farms in the FarmVille online community. A Facebook™ account is required to play the game.

This promotion unites an iconic brand and a powerful new demographic source, with direct benefit to retailers and their customers. “We are influencing shopping behavior by giving consumers an enticing new reason to visit participating retail stores,” said Jamie Strachan, president of Green Giant Fresh. “Further, we expect to increase in-store sales of companion products and general merchandise, with a no-cost, no-discount promotion.”

Loyalty Lab, Inc., a leading developer of technology for active motivation programs, was selected to manage the online promotion and redemption process. “This kind of collaboration allows brands to reach target audiences in a new and personalized way,” said Loyalty Lab CEO Matt Howland. “This partnership is very unique in that it connects one of the oldest and most recognized consumer farming brands with the leading social farming game to motivate customers, retail sales and online gaming.”

About Green Giant® Fresh:

Green Giant Fresh licenses the Green Giant trademark from General Mills. Green Giant Fresh provides a wide variety of high-quality, fresh fruits and vegetables through its licensees. To learn more about Green Giant® Fresh products and the Farmville promotion, go to www.GreenGiantFresh.com.

About Green Giant:

Green Giant started out in Le Sueur, Minnesota as the Minnesota Valley Canning Company in 1903, when some 11,750 cases of white cream-style corn were sold in the company’s first year. For the past 100 years, the Giant’s Valley is where the freshest and greatest-tasting vegetables are grown and picked at the peak of perfection. The wide range of Green Giant frozen vegetable varieties include bagged and boxed classic frozen vegetables, frozen side dishes and Create a Meal! Meal Starter. The brand is now part of General Mills, Inc.

About Zynga:

Zynga has over 230 million monthly active users playing its games. These games include FarmVille, Treasure Isle, Zynga Poker, Mafia Wars, YoVille, Café World, FishVille and PetVille, which are available on Facebook, MySpace, Yahoo! and the iPhone. Zynga is headquartered in Potrero Hill in San Francisco. For more information, please visit www.zynga.com and www.zynga.org.

About Loyalty Lab, Inc.:

Founded in 2003 and based in San Francisco, Loyalty Lab, Inc. is a leader in active motivation technologies. Its Software-as-a-Service (SaaS) offerings drive increased customer loyalty and advocacy throughout the customer relationship. Clients include Nine West, Virgin America, Nvidia, Oriental Trading Co., and Guitar Center. For more information, visit www.LoyaltyLab.com.

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