The Green Giant® was rated the Number 1 icon of the 20th century. With a 96% consumer awareness rating, the Green Giant® Fresh brand is synonymous in consumers’ minds with quality, freshness, and trust. New products build on the brand's heritage with a focus toward added value and convenience that is unparalleled in the fresh produce category today.

Growers Marketing, L.L.C.

PO Box 10100
Salinas, CA 93902
831-751-3800

Growers Marketing, L.L.C. holds the Master Trademark license for the Green Giant® Fresh[1] brand of fresh produce[2]. Located in Salinas, California, Growers Marketing, L.L.C. provides marketing and quality assurance services to our product partners as well as sales support to retailers and wholesalers throughout North America.

[1] Green Giant® is a registered trademark owned by General Mills, Inc.

[2] Excludes potatoes and onions.

Fresh Summit
Atlanta, GA
Booth 1047

 

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Products and Promotions sheet for 2011 PMA Fresh Summit
 
New Products October 2011 New Products October 2011

 

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PARTNERSHIPS
Box Tops for Education logo
Green Giant® Fresh and Box Tops for Education®
Green Giant Fresh is the only produce brand featuring Box Tops for Education. Providing children a quality education is the number one concern of moms and the Box Tops program helps connect with those valuable consumers. Box Tops for Education turns everyday activities into cash for America’s school. Over 90% of K-8 schools raise money each year to make ends meet and over $400 million has been earned through Box Tops! Box Tops is the #1 cause-marketing program in the U.S. 31 million households clip Box Tops; 24 million are households with kids. 80% of America’s K-8 schools actively participate. 79% of customers are likely to switch brands/retails to one associated with a “good” cause.
Box Tops for Education montage
Green Giant® Fresh Box Tops for Education® Products Montage
GREEN GIANT® FRESH AND BOX TOPS FOR EDUCATION® PARTNERSHIP

Green Giant® Fresh Broccoli, Cauliflower, Iceberg Lettuce, Romaine Hearts
These delicious four items launched the Box Tops for Education program for Green Giant® Fresh. The bag of Romaine Hearts also features Bonus Box Tops that can redeem to a registered school of the consumers choice on the Green Giant® Fresh website.

SALES TEAM, GROWERS EXPRESS • 831-757-9700

Green Giant® Fresh Bagged Asparagus
Green Giant® Fresh asparagus was just added to our Box Tops for Education® line! The bags extend the shelf life of the asparagus by about a week over the traditional bunched asparagus. We offer 12-ounce, 1-pound, 1.5-pound, 1.75-pound and 2-pound bags.

SALES TEAM, GOURMET TRADING • 310-216-7575

Green Giant® Fresh Mesh Bags of Sweet Potatoes
Just added to the Box Tops line, and being shown for the first time here at Fresh Summit, are these beautiful 3- and 5-pound mesh bags of Sweet Potatoes. Sweet Potatoes are very healthy and trendy vegetables. Consumers enjoy using the delicious and easy recipes on the Green Giant® Fresh website.

SALES TEAM, WAYNE E BAILEY PRODUCE COMPANY • 800-845-6149

Green Giant® Fresh Raisins
Everyone needs Raisins in their lunchbox and at their desks! Launching nationwide today, Green Giant Fresh raisins are being introduced here at Fresh Summit in a variety of high-color graphics, including a 14-count bag of mini boxes, a six-ounce pack of small boxes, and bulk packs in a 12-ounce zip bag, a 15-ounce box and a 24-ounce canister, each displaying the Box Tops for Education coupon.

SALES TEAM, SUN DRIED MARKETING • 559-433-3777

Green Giant® Fresh Baby Cut Carrots
Baby Cut Carrots are an extremely popular snack item and just got added to our Box Top line! Available in one- and two-pound bags that feature Box Tops.

SALES TEAM, WM BOLTHOUSE FARMS • 661-366-7205

PINK PROMOTIONS: BREAST CANCER AWARENESS
Green Giant® Fresh Klondike Brands Support Breast Cancer Awareness Month
Green Giant® Fresh Klondike Rose and Klondike Goldust potatoes support the National Breast Cancer Foundation by turning their packages pink and adding the familiar Pink Ribbon logo. The new package designs will be available in stores through Oct. 31. October is National Breast Cancer Awareness Month. Additionally, Potandon Produce is making a donation to the National Breast Cancer Foundation.

SALES TEAM, POTANDON PRODUCE • 800-767-6104

Green Giant® Fresh Sliced and Whole Mushrooms promote City of Hope™
For the third year in a row, Green Giant® Fresh eight ounce whole and sliced mushrooms features pink till and Pink Ribbon logos in support of City of Hope™. The Mushroom Council has donated $50,000 to City of Hope's research on breast cancer and mushrooms. Modern Mushroom Farms, exclusive supplier of Green Giant® Fresh mushrooms, is a member of the Mushroom Council.

SALES TEAM, MODERN MUSHROOM FARMS • 610-268-3535

SWEET IN-STORE DISPLAY

Petite Sweet Potatoes Get Sweet Display
The 24-ounce bag of Petite Sweet Potatoes now travels and displays in style in this high graphic shipping and display ready case. The display highlights the products attributes including that it is delicious and nutritious, triple-washed, no preservatives, Steams in the Bag, and Ready in minutes. Retailers are enjoying great sales lift with this new item!

SALES TEAM, WAYNE E BAILEY PRODUCE COMPANY • 800-845-6149

NEW ITEMS:

Crimson Grapes
The Fruit Exchange is Green Giant® Fresh supplier of grapes and has recently added Crimson Grapes to its grape line. The line includes a wide variety of bagged and clamshell grapes.

SALES TEAM, THE FRUIT EXCHANGE • 559-635-0199

Brussels Sprouts in Resealable Bag
Brussels Sprouts are growing in popularity every day. Green Giant® Fresh recently added a resealable bag of one- and two-pound Brussels Sprouts. Brussels Sprouts are an excellent source of Vitamins C and K and a good source of Fiber and Folate. The high graphic bag features a recipe for Roasted Fresh Brussels Sprouts and a variety of easy and fast preparation methods.

SALES TEAM, GROWERS EXPRESS • 831-757-9700

NEW FEATURES:
Sweet Baby Broccoli connects Consumers to the Farm
Our 8-ounce tray pack of Sweet Baby Broccoli features our Dynamic Mobile Marketing Platform built on traceability technology that allows you to connect straight to the farm and get all the dirt on the product, farm, recipes, nutrition, storage tips and much more!

SALES TEAM, GROWERS EXPRESS • 831-757-9700


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