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Welcome
to the Green Giant® Fresh
Media Center Archives
Looking
for a previously published article?
You've come
to the right place! |
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SPORTING FARE - Grocery Headquarters - December
11, 2007
Article by Nicole Spector
Sarah Wangler, marketing manager at Green
Giant® Fresh in
Minneapolis, says that mothers and wives may introduce one
new fruit or vegetable to the platter to throw in some nutritional
value, and chances are it won't go uneaten at a sports party. "Most
people eat what is in front of them," Wangler says and
points out that produce, unlike many preservative-based snacks,
has a relatively short shelf life. Making produce as available
as junk food--or even more so--inspires impulse purchases
and ensures that valuable product doesn't go to waste. Read
this article (PDF)
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FRESH TALK - Grocery Headquarters
- December 11, 2007
Value Added Offerings segment by Suzanne Vita Palazzo
Minneapolis-based Green
Giant Fresh has
launched sweet potato fries and cubes, both of which
are featured
in packaging that displays cooking instructions
as well as serving and topping ideas.Green Giant has
also added Rainbow Slaw to its lineup. Made with
broccoli, cauliflower,
carrots and red cabbage, it joins the existing broccoli
slaw variety. In the packaged salad category, Green
Giant Fresh
has added 10-ounce chopped romaine and five-ounce spring
mix offerings to its line, which now contains over 20 varieties. Read
this article (PDF)
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FORM & FUNCTION - Food
Business News - November 27, 2007
Packaging
is playing a greater role in the product development process.
The trends driving food product
development — convenience,
food safety and sustainability — also are driving
the development of new packaging applications and technologies.
As food processors search for new ways to add value to
their
products, the package has begun to play a more integral role.
The Sholl Group II, Minneapolis, launched
...its Freshtables
SteamPerfect line. In addition to the convenience of
cooking the vegetables in the bag. The Sholl Group II
also noted that the steam-in-thebag technology may improve
product quality, because too much heat and water may
cause the loss of vitamins and minerals. Read this article (PDF)
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SUMMER'S HEAT TAKES
ITS TOLL ON SIZE, QUALITY - The Packer - October 19,
2007
Article by John Chadwell
Potandon Produce
LLC vice
president of sales Dick Thomas,
said this year's crop may not stack up to those in previous
years,
in terms of sizing and quality. "It doesn't look like
the size is going to be that large." he said. "They'll
be a little rougher and there will be more No. 2s." While
the fresh side of the business will be hurt by the smaller
sizes, Thomas said processors will benefit.
He said yields will be lower compared to 2006, but it
should be remembered that last year's crop was extraordinary
in both sizing and the percentage of No.1s. Thomas said
Potandon, which packs the Green Giant Fresh,
private and shipper labels, wants to become the leading
year-round supplier of all varieties of potatoes and onions
for the U.S. and Canada. "The goal is to provide the
Green Giant label to our customers
on a year-round basis," Thomas
said. Read
this article (PDF)
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SKAGIT VALLEY POTATOES ~ Produce News - Aug.
27, 2007
Article by Kathleen Thomas Gaspar
"We also do Klondike Rose for Potandon Produce," Mr.
Jungquist said. The red-skinned, yellow-flesh potato is
known for its distinctive coloration, unique flavor and
buttery texture. The specialty spud is shipped throughout
the nation under the "Green Giant" label. Read
this article (PDF) |
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POTANDON BREAKING GROUND ON BUILDING ~
Idaho Falls Post Register - Aug. 13, 2007
Article by Paul Menser
Potandon Produce will be breaking ground at 9:30 a.m.
Wednesday on a new corporate office in the Snake River
Landing development. The largest marketer of fresh potatoes
in North America
and the exclusive sales agent of Green Giant Fresh potatoes
and onions, Potandon has been operating in Idaho Falls since
1995 and employs 75 people. Read
this article (PDF) • Text
version
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THE
GREEN GIANT DOES THE STIRRING FOR US ~Supermarket
Sampler articles appearing in: News
Tribune (Tacoma, WA 08/01/07), UEXpress
(Kansas City, MO 8/06/07), Taunton
Daily Gazette (Taunton, MA 8/01/07), Springfield
News Sun (Springfield, OH (8/07/07), New
Haven Register (8/08/07), The
Dominion Post (Morgantown, WV 8/08/07), Daily
Tribune (Royal Oak, MI 8/13/07), Deseret
Morning News (Salt Lake City, UT 8/15/07)
Article by Carolyn Wyman and Bonnie Tandy
Lebland
"Green
Giant Freshtables Stir-Fry is my kind of convenience
food. Each bag, found in the produce department,
contains fresh veggies to stir-fry in a non-. stick skillet
along with – if you want – shrimp, or diced
or sliced beef or chicken. Each bag also contains a pouch
of sauce to flavor the vegetables. The package claims to
serve 2.5 people. I say that with the added meat and a
side salad, you could serve 3. But with just the veggies
(as I enjoyed it), it serves 2." Read
the full text version of this article.
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THE MANY LAYERS OF
ONIONS ~ Grocery Headquarters - September
2005
"The versatile vegetables are gaining in popularity
as their health benefits become more widely known. Promoting
that aspect is a key strategy for increasing sales."
Article by Carol Radice
Onions rank sixth among the world's leading vegetable crops.
Long known for their versatility and as a key ingredient
to many ethnic dishes, onions are now being touted for their
numerous health benefits. Onions are not only low in calories,
but they are also rich sources of phytonutrients which have
been associated with a number of positive health benefits.
Steve Ottum, COO of Potandon
Produce LLC - Green Giant® Fresh's exclusive marketer of potatoes
and onions - suggests that, through the promotion of specific
varietal uses and eating occasions, onions have the potential
for being the produce section's next "apple". Read
this article (PDF). |
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IN PRODUCE, BIG NAMES
LOOM LARGE ~ Grocery Headquarters - September 2005
"With consumers increasingly removed from
the sources of the fruits and vegetables they eat, branded
offerings have become more important than ever." Article
by Tad Thompson
Big-name brands take a front seat in building consumer loyalty
and retailer sales & profits in a category long known
for supplier anonymity. Green Giant® Fresh Marketing Manager
Sarah Wangler suggests that well-known
and long-trusted brands such as Green Giant® instill consumer
confidence in fresh produce purchases. And, because large
national brands must stand behind a consistently high level
of quality, they provide consumers with a distinct economic
advantage over lesser-known brands of produce. Read
this article (PDF). |
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PRODUCE
OVERLOAD ~ Grocery Headquarters - May 2005
"Product
proliferation has reached the produce department, raising
the question of whether it is bringing valuable new sales
or just a lot of clutter." Article by Megan Pellegrini
Thanks to value-added and ready-to-eat, newly discovered exotic
varieties and technologically advanced packaging, the once-stable
retail produce department is now bursting at the seams. How
is a retailer supposed to manage a category with limited shelf
space and increasingly numerous new product offerings that
include both fresh and non-fresh SKUs? Potandon's COO Steve
Ottum provides insight into ways retailers and
fresh produce suppliers can, together, increase sales and
profits for the produce items consumers desire. Read
this article (PDF). |
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PRODUCE INDUSTRY
RECOGNIZES GREEN GIANT® FRESH LEADER
JEFF SHOLL ~ The Packer - March 2005
"It's honest-to-God good stuff. There's
no lie attached to fresh produce," says industry leader
and Green Giant Fresh marketing guru Jeffrey J. Sholl, PhD.
Founded in January 1995, The Sholl Group II, together with
its umbrella companies Potandon Produce LLC and Colorful
Harvest LLC, are the exclusive marketers produce under the
Green Giant® Fresh brand. Read
more about this industry mover and shaker (PDF).
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NEW LIFE FOR SPUDS -
Grocery Headquarters - January, 2005
"Rebounding from
the low-carb craze, potatoes are once again in favor with
consumers.
Producers have lots of ideas for keeping it that way."
Article by Jeff Siegel
After two years of "devastating" sales and profits,
the potato category is enjoying a much-welcomed rebound.
Thanks
to the introduction of new varieties, product/package innovation
and the marketing efforts of both potato producers and the
Idaho Potato Commission, many retailers are seeing sales
levels
return to the pre-low-carb era. To keep it on track, Potandon's
COO Steve Ottum suggests ways in which the potato industry
can keep those numbers on the rise. Read
this article (PDF). |
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